Jun 15, 2012

The Hardest Job in the World




It may be a bit belated given that Mother's Day has already passed, but I've developed a mild obsession with Proctor & Gamble's recent commercial spot "Best Job" for their partnership with the London Summer Olympics. Maybe it's the fact that I earn my living in the advertising industry, or that I love the piece played throughout the spot (Divenire - Ludovico Einaudi) or maybe it's just that I miss my mom. Whatever the reason, anytime I catch it running I immediately drop what I'm doing and give it my full attention...and usually shed a tear or two. In case you haven't already seen it, take a look - it's worth your time.

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